Lucy And The Football

Small Business Marketing Solutions from CityStirThe iconic animation of Lucy yanking the football away from Charlie Brown at the last minute is an indelible visual.  Does the kicking and missing sound familiar?  We all have those suppliers in our working lives whose pitch sounds mighty good.  The ultimate delivery and efficacy of goods, not so much.  We are a faith-based citizenry.  We want to believe the sales pitch.

Big Business“Is there anything else we can help you with?”  (this is the response when they can’t resolve your problem)

Us-“You can help me with the problem I called you in the first place!” 

CityStir Marketing is solely focused on small business solutions.  Big business considers shareholder value a success, consumer experience ephemeral.  Yet we continue to run to the football expecting a clean strike through the goal posts.   There is an imbalance in expectation versus return.

I keep getting the bill in the mail and dutifully returning the payment.  Like most of you, these checks are getting harder to write.

Do we expect too much or are we used to whiffing?

Marketing Your Small Business, Locally Owned and Operated!

 

CityStir Shop Local Small BusinessIn today’s world of Big Box Stores and Online Retailers, Locally Owned and Operated has a special meaning with most of us.  Locally Owned and Operated gives us that feeling that we can trust you and your business.  Unfortunately a special feeling isn’t enough to ensure success.

When many of us think of marketing, we often associate marketing with expensive TV, Radio and God forbid Newspaper campaigns.  Marketing doesn’t have to be expensive, and with the internet it has certainly taken on many different forms.  If you are running your own business, no matter what you are selling, it is important that your customers know that you exist.

One of the best ways to go about marketing your locally owned and operated small business is by using the power of Video.  Not an expensive Television Campaign.  Just some simple videos with you telling the community what you do and why they should do business with you.  Websites with video content are view much more than websites without video content.  It is no secret that many individuals enjoy watching videos, just look at the popularity of sites like YouTube.  Speaking of YouTube you should also create your own YouTube Channel.

If you run a locally owned and operated small business, you should have your business listed in the numerous online directories.  Online directories are often free.  These directories are critical to helping you be found online.  Yelp, CityStir, and Merchant’s Circle are just a few of the directories.  Many of these directories allow the public to post reviews of you business.  You should encourage your satisfied customers to do so, and you should monitor these reviews so you can respond to any negative or false reviews.

Blogging is another great way to advertise your business.  If you maintain a business blog, you can use it as a great way to keep the public informed about what is going on in your business.  If you’re having a special sale this week let the community know by writing a blog about.  Opening a new store or location, that makes a great blog entry.  Many business owners are scared by the thought of blogging or writing about their business, it may be a little out of the comfort zone at first but after a few attempts you will get the hang of it.  Blogging is also a great way to help your business be found on the internet.  Fresh content is a key component to letting the search engines know you have great content.

Nothing says locally owned and operated more than participating with the local community.  One of the easy ways to stay up to date with your community is through social media.  Get involved and offer great advice and great services to your local community through social media.  Create or be involved in community facebook pages, community websites, and other social media outlets.  Use these vehicles to promote your business and find sponsorship opportunities.  Technology has created an environment where there are no limits to what you can do.  Be creative, and be fun.  Social Media is still in its infancy, so use your imagination.

For additional marketing ideas, feel free to reach out to your local CityStir Ambassador.  If you can’t find CityStir in your area click here and let’s see if we can change that.  Send me an email or follow me @MorganCityStir