The iconic animation of Lucy yanking the football away from Charlie Brown at the last minute is an indelible visual. Does the kicking and missing sound familiar? We all have those suppliers in our working lives whose pitch sounds mighty good. The ultimate delivery and efficacy of goods, not so much. We are a faith-based citizenry. We want to believe the sales pitch.
Big Business–“Is there anything else we can help you with?” (this is the response when they can’t resolve your problem)
Us-“You can help me with the problem I called you in the first place!”
CityStir Marketing is solely focused on small business solutions. Big business considers shareholder value a success, consumer experience ephemeral. Yet we continue to run to the football expecting a clean strike through the goal posts. There is an imbalance in expectation versus return.
I keep getting the bill in the mail and dutifully returning the payment. Like most of you, these checks are getting harder to write.
Do we expect too much or are we used to whiffing?